[work term report] Building a Decision Engine for Megaphones on Instagram
Instagram is a popular photo-sharing social network. It follows a publish and subscribe model where users publish their photos to the accounts that follow them (their followers), and see photos from the accounts that they follow (their followings). The photos from each following are aggregated together into the content feed, which is the primary surface of the application. In addition to organic content, the feed contains advertisements, which are pieces of content that companies have paid Instagram to promote. At the top of the feed, Instagram will occasionally show a megaphone. Megaphones are Instagram’s way of self-promoting actions within the app, usually for the purpose of converting low-engaged users to high-engaged users. For example, if a user doesn’t have many followings, Instagram will show them a Suggested Users megaphones to help them discover great content to...
Continue reading →